It's all in the process

From top to bottom, left to right- the chronological order of my process in creating the current logo for this blog, design etc.

Logo design is one of those things that looks oh-so-simple from the outside looking in.

But then you take a shot at it and realize how wrong you were.

I first attempted logo design this fall in my 4D design class at Pratt. We were instructed to create a personal symbol in Illustrator, and then animate it. Aside from all the little tips and tricks I picked up in regards to navigating Adobe Illustrator, I also learned the importance of process when it comes to design. My number one "design sin", as I like to call it, is rushing. When I get inspired, I immediately burst with ideas and don't take the time to sort them all or lay them out on a page for consideration. As a matter of fact, this year was the first time that I carried a sketchbook. Instead of brainstorming a solid foundation for my work, I would rush right to the nearest computer, flip open an Illustrator file, and rush into things. After doing this for so many years, I've finally learned to accept that as an artist, process plays an instrumental role in your final product.